Hunting for Remote Work
Job titles aren’t just a matter of semantics. They can tell you a lot about what a company values and what it might be like to work with them.
This post originally appeared on michellesander.com/blog.
After working on my own startup for a while, the build-measure-learn framework for iterative decision making lodged itself deep into my overall thought processes. Not many things in my life are left unmeasured or unanalyzed and now that I have a nice sampling of Job Hunt data, I decided to take a deeper look.
Since I embarked on my Job Hunt for remote work in the marketing and branding space, I have applied for about 50 jobs with various titles to fit my skills and ambitions. Here is the list of job titles (as they appeared) in alphabetical order.
Associate Manager, Social Content
Content Marketer and Writer
Creative Digital Designer
Developer / Marketing Manager
Digital Marketing & Project Manager
Digital Marketing Manager
Digital Product Manager
Director of Growth (remote)
Director of Marketing
Director, Product Management
Executive Marketing Assistant
Head of Digital Team
Internal Communications Manager
Marketing Automation Consultant
Marketing Director Position
Marketing Product Specialist
Marketing Product Specialist
Marketing Product Specialist Position
Marketing Stuff Creator
Online Marketing Manager
Partner Marketing Manager
Product Marketing and Communications Manager
Product Marketing Manager
Senior Manager Channel Marketing Operations
Senior Product Marketing Manager
Senior UX Designer
Social Media Campaign Assoc
Sr. Marketing Manager
Web Developer and Technical Marketer
From this list, a few things can be gleaned. I’ve realized, for example, that I’m not interested in working for a company that employs ninjas, rockstars, or evangelists. And, while I’m still trying to sort this out, it also seems to strike me as coded language that says “startup,” or “we hire only millennials.” While I am a millennial, I’m at the far end of that classification and jobs like these may also be encoded subconsciously as “low paying.” Either way, I always seem to find a reason not to apply.
Even the term hacker is suspect. To me, growth hacking is basically the principles of lean startup applied to marketing. Some call this lean marketing and some call it growth hacking. It still makes me cringe, if only slightly, but I can intellectualize it enough to ignore it.
One of the most profound takeaways from viewing the job titles as a list is that I’ve uncovered a sweet spot. The jobs that I find myself most excited about and usually end up in an interview with are the positions that:
Are titled Director of Marketing or Marketing Director
This is the same title as my previous title.
60% of the interviews I’ve had are for jobs with this title.
Include emphasis in communications, branding, marketing strategy, or product management in the job description
Include a social good aim/connection
It’s important to me. Like one company said during an interview, “We don’t just build websites that sell deodorant anymore. They have to make the world better.” (I suppose you could argue that deodorant makes the world better.)
Allow for remote work
I’ve been a remote worker for a year now and I’ve decided the modern office is where the wifi is.
Some use the term digital nomad to describe this, but for me I really love the freedom to walk my dog when I take breaks.
Remote work is also about balance, so I utilize a coworking space as well.
The companies that are the most impressive, incorporate job titles into their overall business strategy. It’s not merely semantics; it’s starting with why and knowing that something as seemingly trivial as a job title, might attract the right candidate.
What are your thoughts? Does anything interesting strike you in the Job Hunt Titles data?