Life is in the stories you tell.
Hi there. I'm Michelle. I work in Marketing and Communications crafting compelling brand stories and designing delightful user experiences. Basically I transform complex ideas into easy-to-consume and impossible-not-to-share bites. When I'm not out saving the world from boring marketing campaigns and breathing life into flat brands, I'm rescuing huskies. My first rescue is Princess Arya Bark of Wagsteros. She found herself in a high-kill shelter in Utah in 2014 before we became a fur-filled fam. Be sure to follow Arya on Instagram, where she's kind of a big deal with 1300+ followers.
In 2011, I was named top 20 most influential technical communication experts by MindTouch for three consecutive years.
In 2015, I cofounded and launched a startup, Crongle designed to reduce waste and build stronger communities using the sharing economy and this year I started "... And This is My Story," a site focused on sharing the inspiring stories of women in technology and media. You can see her professional website at michellesander.com.
Storytelling from the beginning.
Michelle began her writing career while still in high school as a junior reporter for her hometown newspaper, The News-Press Gazette, writing for the Fresh Ink page each Sunday. She continued pursuing journalism in college, writing for the University of Utah’s daily newspaper, The Daily Utah Chronicle, penning slice-of-life news articles. From there, she went on to serve internships with several magazines as she completed her degree. After graduation, Michelle began working with magazines including contributions to Salt Lake City Weekly, Utah Bride & Groom magazine, and Catalyst magazine.
Michelle then waded into the more technical waters of writing, producing technical manuals, designing quick-reference guides, and producing online help content. She also formatted and edited the occasional thesis or dissertation that crossed her path. Because of the high entry costs associated with joining a professional writer's group at the time, Michelle founded the Association of Technical Communicators. At last count, they had 350+ members.
With one foot still firmly placed in technical communication, Michelle pivoted into the world of business development. From there, it was but a quick-step into marketing strategy. Using the hard and soft skills that she learned along the way, she's able to create marketing strategies, design the materials with which to complete them, launch it, then measure it all.
Michelle's passion for social good spurred the creation of the startup she cofounded, Crongle. Crongle was designed to reduce waste and build stronger communities using the sharing economy. It was also the impetus for "... And This is My Story" | Women in Technology, the site she created to help women in tech, media, and entrepreneurs to inspire others by sharing their stories.